Planning & Advertising Your Event
Resources for faculty and staff
There are a number of steps in making your event successful. This page outlines typical steps and provides links to a number of campus resources related to event planning.
Note that the Office of Marketing and Communications does not typically coordinate events or create promotional materials. However, we do promote more significant events electronically through the weekly campus newsletter and social media. The easiest way for us to learn about your event is by placing it on the master calendar as early as possible.
Do you have an event that needs to be livestreamed? Complete the livestreaming request form.
Resources for students
Please see the Student Affairs webpage for planning activities.
Event planning checklist
Step 1: Reserve a space & tech equipment
Use Skedda to review your options and reserve a room.
Step 2: Describe your event
Develop a brief description of your event, including a contact name and email address. Also include a link to more information or a registration form, if available. You'll use this in advertising your event in the next few steps.
Step 3: Add your event to the campus calendar
Submit your event to the campus calendar as far in advance as possible. We've developed a tutorial to aid you. We will review your posting prior to displaying it on the master calendar, and we reserve the right to edit for grammar, style, length, etc. Calendar events also appear in the events listings on faculty-staff and student gateways.
Step 4: Promote your event on campus
There are a variety of avenues for displaying or distributing promotional materials on campus. You may also consider social media channels managed by student groups or offices.
- Campus Newsletter, published each Thursday. Submissions are due by 4 p.m. Tuesdays by using the submission form.
- Thomas Commons digital wall, table tents, and social media
- Residence hall flyer (policy)
- Thomas Commons banner and flyer (policy)
- Design a large OC poster and print it at Cole Library
Step 5: Promote your event beyond campus
In most cases, event publicity should be limited to campus. If you would like to publicize your event off campus, please email marketing@cornellcollege.edu and we will help determine appropriate strategies.