Visual identity guidelines

In order to establish and maintain a consistent and professional identity to our external audiences, Cornell College has established a set of visual guidelines.These include proper usage of Cornell's logo, colors, and associated images and templates. Please read the Cornell College Visual Guidelines prior to using any college graphic.

Key attributes

Cornell’s five key attributes are differentiating phrases that capture Cornell’s mission and character. They were developed from the Strategic Planning process and focused market research and provide the foundation for communicating Cornell’s brand identity and value.

  1. Life-changing academic immersion
  2. Dynamic learning community
  3. Global and engaged campus culture
  4. Classic campus setting
  5. Lifelong success

Read complete descriptions and proof points for the key attributes.

Editorial Standards

Cornell generally follows the editorial standards outlined in the Associated Press Stylebook. For specific questions related to editorial style, please contact the Assistant Director of Marketing and Communications.